Case Study: Newmar boosts model year launch engagement with Element Three

Newmar boosts brand search 22% with Element Three

Newmar, a luxury RV manufacturer, faced the challenge of navigating complex dealer dynamics and timeline pressures for its model year refresh. They needed to create excitement for both their dealer network and end consumers without alienating either audience. To address this dual-audience need, they partnered with vendor Element Three to reimagine their traditionally dealer-focused product launch process using a flexible launch framework.

Element Three implemented a targeted solution with strategic phases, including a teaser campaign and a virtual reveal event that allowed both dealers and consumers to participate in live product walkthroughs and Q&A sessions. This approach successfully built significant buzz, resulting in 8.6 million impressions, 6,413 event registrants, and 84 assisted sales within the first 90 days. The campaign also strengthened the brand, increasing Newmar's brand search volume by 22% and generating over 2,800 marketing-qualified leads for its dealers.

Newmar