Case Study: Nelbud Launches a Unified Brand with Element Three

Nelbud launches a new brand on time with Element Three

Element Three partnered with Nelbud, the nation's largest commercial kitchen ventilation services provider, which was navigating significant changes from a merger, new leadership, and a new headquarters. The challenge was to launch a new internal brand to unify the organization and generate excitement both internally and externally for its new identity and bigger goals.

The solution implemented by Element Three was an inside-out brand launch plan that focused on internal clarity and communication, galvanizing employees with a unifying message. The launch was supported by a new website and leveraged multiple channels including trade shows, news media, and social media. As a result, the launch energized the entire Nelbud organization, generated significant industry coverage, and successfully set the company up for future marketing and employer branding initiatives.

Nelbud