Case Study: Model 1 boosts dealer leads with Element Three's paid media strategy

Model 1 boosts quote requests 226% with Element Three

Element Three partnered with Model 1, a leading nationwide commercial vehicle dealer, to evolve its paid media strategy. The challenge was to move beyond short-term, inventory-specific campaigns and develop a scalable, long-term program that would build brand awareness and generate high-quality leads for their regional sales teams to nurture.

The solution implemented by Element Three was a new full-funnel paid media strategy. This approach shifted messaging to broader product categories, assigned specific roles to channels like paid search and social, and focused on generating qualified leads for sales enablement. This resulted in a 143% increase in conversions from media, an 11X return on ad spend, and 410 deals added to the pipeline.

Model 1