Case Study: Model 1 Commercial Vehicles drives brand growth with Element Three

Model 1 boosts marketing attributable revenue 78% YoY with Element Three

The customer, Model 1 Commercial Vehicles (formerly Creative Bus Sales), was a major commercial vehicle dealer whose outgrown name no longer reflected its evolving business strategy and industry-leading ambitions. They partnered with the vendor Element Three for a comprehensive rebranding service to better align their brand with their future goals.

Element Three executed a full rebrand, which included a new name, visual identity, and messaging strategy. The results were highly successful, leading to a 78% year-over-year increase in marketing-attributed revenue and a 320% rise in sales-qualified leads. The rebrand also fostered greater organizational pride, faster talent acquisition, and high-profile industry collaborations for Model 1.

Model 1 Commercial Vehicles