Case Study: Indy Eleven sells out its home opener with Element Three

Indy Eleven sells out home opener with Element Three in 40 days

The Indy Eleven soccer team faced the challenge of selling 15,000 tickets for their home opener in just 40 days after moving to a new stadium and joining a new league. Element Three was tasked with creating a holistic marketing campaign from scratch and improving the team's sales attribution reporting.

Element Three implemented a multi-channel campaign that included digital assets like paid social and search ads, as well as traditional assets like TV and radio spots. A key part of their solution was a creative partnership with former Colt Gary Brackett and his Stacked Pickle restaurants. The campaign was a resounding success, resulting in a record 17,535 attendees, which was 43.6% more sales than the previous record. Element Three also helped attribute 50.3% of the opener's revenue directly to their campaigns.

Indy Eleven