Case Study: Coppes Napanee modernizes its brand with Element Three

Coppes Napanee brings 145 years of woodworking into the 21st century with Element Three

Coppes Napanee, a historic cabinetry manufacturer since 1876, faced the challenge of modernizing its brand and resurrecting its reputation under new leadership to appeal to contemporary designers, builders, and dealers. The company engaged the vendor Element Three for a comprehensive brand refresh service to help it stand out in a competitive market.

Element Three implemented a solution that included competitive and target audience research, a complete overhaul of brand messaging and positioning, and a visual brand and logo refresh. The results were highly positive, with the new brand rollout generating significant community impact and conversation, including high praise for the updated logo and high demand for new promotional apparel.

Coppes Napanee