Case Study: ConvergeOne achieves 60x campaign ROI with Element Three's multichannel Avaya Aura 7 launch

ConvergeOne drives 60x campaign ROI with Element Three

ConvergeOne, a major provider of information and communications technology solutions, faced the challenge of effectively launching Avaya's newest Aura7 platform. Their previous telemarketing campaigns had become ineffective, and they needed a new strategy to generate awareness and leads for the product and their related services, especially following a major rebrand. They partnered with the vendor Element Three to address this.

Element Three implemented a multi-channel campaign strategy that incorporated content creation, targeted email marketing, remarketing, and paid search. This solution drove a 282% increase in product page traffic and a 170% increase in ranking keywords. Most significantly, the Element Three campaign generated 12 sales-qualified leads, making it ConvergeOne's most successful lead generation effort to date and delivering a 60x return on the client's initial investment.

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