Case Study: BraunAbility boosts brand awareness and leads with Element Three

BraunAbility increases leads 68.65% with Element Three

BraunAbility, a leader in wheelchair accessible vehicles, sought to reach prospects higher in the sales funnel to increase brand awareness and engagement. They partnered with vendor Element Three to supplement their existing lead generation with a broader, full-funnel digital advertising strategy.

Element Three implemented a comprehensive paid advertising campaign across platforms like Facebook, Google, and Bing, using targeted ads to reach new audiences throughout their buyer journey. This solution produced significant results, including a 205.2% increase in ad impressions, a 35.2% decrease in cost per thousand impressions (CPM), and a 68.65% year-over-year increase in leads. Element Three's strategy successfully elevated BraunAbility's brand awareness and filled their sales funnel.

BraunAbility