Case Study: BraunAbility boosts organic traffic and leads with Element Three’s consumer-focused content hub

BraunAbility boosts organic search traffic by 25.4% with Element Three

BraunAbility, the world leader in wheelchair accessible vehicles, faced a significant challenge after launching a mobile-responsive website, which resulted in a 50% drop in organic traffic. They also needed to generate more consumer leads and build brand affinity as they repositioned from a B2B to a consumer-facing brand. To address this, they partnered with the vendor Element Three for a content strategy and SEO roadmap.

Element Three implemented a customer-centric solution by creating an interactive product discovery tool, the "Help Me Buy" page, to address a key consumer pain point. This solution dramatically increased organic search traffic by 25.4%, restoring it to pre-drop levels. The new content converted visitors at a rate of 13.5%, significantly higher than the site average, and drove a 7.2% increase in overall leads across the BraunAbility website.

BraunAbility