Case Study: Boston Whaler achieves 499% more leads with Element Three

Boston Whaler increases leads 499% in 90 days with Element Three

Boston Whaler, a premium boat manufacturer, sought to improve its digital advertising efficiency and lead generation. They approached vendor Element Three because their existing strategy, which primarily used Google’s ecosystem, had limited targeting capabilities and they were unsure how to maximize their reach and impact.

Element Three implemented a solution that involved migrating from the Google Display Network to The Trade Desk platform. They integrated Bombora intent data to identify active researchers and used Dun & Bradstreet for targeting high-net-worth individuals. This new strategy, combined with dynamic creative optimization, resulted in a 499% increase in leads and a 59% lower cost per lead within 90 days for Boston Whaler.

Boston Whaler