Case Study: Boston Whaler boosts website traffic and leads with Element Three

Boston Whaler boosts website traffic 99% with Element Three

Element Three partnered with Boston Whaler, a premium boat manufacturer, to address its outdated and non-responsive website. The site was causing frustration for consumers and dealers due to multiple domain names and lackluster interactive tools, which hampered the overall user experience.

Element Three modernized and consolidated the website under a single domain, creating a responsive design and revamping the key "Build Your Own Whaler" configuration tool with mobile features and 3D graphics. This solution drove significant results, including a 99% increase in overall website traffic and a 130% increase in dealer contact form submissions. The redesigned website won the 2016 Neptune Award for Best Website.

Boston Whaler