Case Study: Assmann boosts lead generation and lowers cost per lead with Element Three

Assmann increases leads 160% and cuts cost per lead 62% with Element Three

Assmann, a company in the chemical storage and water treatment sector, faced challenges with an inefficient media budget that was allocated to low-priority geographies and an over-reliance on underperforming traditional print advertising. They partnered with the vendor Element Three to overhaul their marketing strategy and improve lead generation.

Element Three implemented a comprehensive, multi-channel media strategy that balanced national brand awareness campaigns with localized distributor support and a focused paid search effort for lead capture. This solution resulted in a 160% increase in leads over three years, a 62% decrease in cost per lead, and generated five times more leads from a key trade show, significantly exceeding Assmann's growth targets.

Assmann