Case Study: Assmann Corporation of America achieves stronger leads and a refreshed brand with Element Three

Assmann Corporation of America boosts online lead submissions 60%+ with Element Three

Assmann Corporation of America, a U.S. manufacturer of high-quality polyethylene storage tanks, was at a tipping point and ready to take its brand to the next level to compete with top competitors. The company partnered with vendor Element Three to overhaul its brand and marketing strategy, moving it from a dated 1980s aesthetic into the 21st century.

Element Three implemented a comprehensive solution that included competitive research, a full messaging and visual brand overhaul, and a new website design and development. The results were significant, with the new website achieving a 42% reduction in bounce rate, a 115% increase in page depth, and over a 60% year-over-year increase in online lead submissions, contributing to the deepest sales pipeline in recent memory for Assmann.

Assmann Corporation of America