Case Study: Airstream boosts Basecamp launch buzz and leads with Element Three’s social and paid media campaign

Airstream drives 39x ROI with Element Three

The luxury travel trailer manufacturer Airstream faced the challenge of generating buzz and driving leads for the launch of their new 2017 Basecamp Travel Trailer. They partnered with the vendor Element Three to expand their launch plan beyond previous paid media and email efforts by testing new marketing channels to increase awareness.

Element Three implemented a solution that included an Instagram campaign and a multimedia Facebook Canvas ad, which utilized repurposed panoramic imagery, video, and high-quality photography. This strategy resulted in an exceptionally successful campaign; the Facebook ad achieved a 7.21% click-through rate and a cost per conversion of only $1.28. Overall, social channels generated 14.5% of total leads, and the campaign delivered a 39x return on investment for Airstream.

Airstream