Case Study: Airstream drives more dealership leads with Element Three's AMP Digital Campaign

Airstream cuts cost per lead 15% with Element Three

Airstream, the iconic manufacturer of travel trailers, partnered with marketing vendor Element Three to improve a digital campaign aimed at generating qualified leads for its network of US dealerships. The challenge was to enhance the performance of its existing Airstream Marketing Program (AMP) Digital Campaign to better support dealers and drive sales.

Element Three developed a new content offer called Airstream Match, a guide to help potential customers find the right model, based on direct customer feedback. The vendor also optimized the paid media strategy and incorporated a dynamic email send that personalized the experience for users. The campaign achieved over 7.2 million ad impressions and an email click-through rate 8% higher than the industry average. Most significantly, participating dealers saw a 15% year-over-year decrease in their cost per lead.

Airstream