Case Study: Airstream boosts SQLs and lowers CPL with Element Three's Little Adventure campaign

Airstream boosts SQLs 46% and cuts CPL 48% with Element Three

Airstream, a manufacturer of travel trailers, faced the challenge of promoting two of its newest and smallest models, the Nest and Basecamp, with a reduced corporate ad spend and lower rebate offer for its annual sales campaign. The vendor Element Three was tasked with driving sales for these specific, less conventional products.

Element Three's solution was the "Little Adventure" campaign, which used charming creative assets featuring children and puppies to demonstrate the ease of using the trailers and evoke a sense of freedom. They also secured additional media spend by partnering with a record number of dealers. The campaign achieved a 46% year-over-year increase in sales qualified leads and a 48% decrease in cost per lead, while generating over 31 million impressions.

Airstream