Case Study: Airstream drives sales, traffic, and leads with Element Three

Airstream boosts sales 35% with Element Three

Airstream faced slowing sales growth and a constrained economic environment, with decreased dealer participation making it difficult to move inventory. Their challenge was to maximize the impact of a reduced marketing budget for their year-end promotion, needing to both drive immediate sales and build long-term brand preference. They partnered with the vendor Element Three to refine their strategy and media approach.

Element Three implemented a solution that balanced short-term return with long-term impact. They shifted the strategy to target high-value individuals who had already shown serious interest in Airstream and used inventory data to target ads to regions where dealers had stock available. This approach, combined with new creative highlighting Airstream's iconic status, delivered a 35% lift in sales, an 18% increase in leads, and a 12% lift in website traffic for the campaign.

Airstream