Case Study: Airstream boosts leads and sales with Element Three's Gift of Adventure campaign

Airstream boosts leads 83% with Element Three

Element Three partnered with Airstream, the iconic travel trailer manufacturer, to address the challenge of increasing sales during a low-volume retail cycle. The customer needed a bold holiday campaign that would generate a positive return on investment by maximizing leads and nurturing prospects through the buyer's journey.

The solution from Element Three was a multimedia "Gift of Adventure" campaign featuring a progressive video series and supported by digital, social, and email marketing. This approach, which included constant optimization and conversion rate testing, increased leads by 83% year-over-year, improved the landing page conversion rate by 107%, and decreased the cost per lead by 95%.

Airstream