Case Study: Airstream increases leads and lowers costs with Element Three’s Facebook and HubSpot campaign

Airstream boosts leads 78% with Element Three

The customer, Airstream, a legendary RV manufacturer, faced the challenge of driving highly-qualified leads to its dealership network. Their goal was to stir wanderlust and generate leads at a similar cost to previous efforts, relying heavily on Facebook for acquisition and HubSpot for connecting leads to dealers. They worked with vendor Element Three to craft a digital campaign.

Element Three implemented a solution using Facebook lead ads integrated with HubSpot for email nurturing and a custom lead distribution system. This strategy included retargeting and dynamic follow-up emails. The results were a 78% increase in leads, a 44% decrease in cost per lead, and a 13% decrease in cost per click for Airstream.

Airstream