Case Study: Airhead Sports Group Achieves Brand Clarity with Element Three

Airhead Sports Group clarifies 3 brands with Element Three

Element Three partnered with Airhead Sports Group, a manufacturer of a vast variety of summer and winter sports merchandise. The customer's challenge was a confusing brand architecture, with three brands selling products across all seasons and various quality levels, which diluted their value and confused consumers.

The solution implemented by Element Three was to refocus and refine the Airhead brand. Element Three created a clear brand architecture to organize products, defined the brand's core values, and developed comprehensive brand guidelines covering typography, color, and packaging concepts. This provided Airhead with a strategic framework to elevate its brands and execute with a unified vision, solidifying its greatest currency.

Airhead Sports Group