Case Study: Toft Dairy achieves record-breaking sales growth with Elemeno Creative Services

Toft Dairy boosts sales 250% with Elemeno Creative Services

Toft Dairy, an Ohio-based dairy company established in 1924, faced the challenge of modernizing its brand image to appeal to a broader retail market as it transitioned to new 'sqround' packaging. The company enlisted Elemeno Creative Services, initially seeking a simple package reformat but later collaborating on a more comprehensive brand refresh.

Elemeno Creative Services developed a modernized brand identity for Toft Dairy, which included a new script logo honoring the company's heritage and a unified, family-focused packaging system anchored by 'Toft’s blue'. The solution encompassed brand strategy, architecture, packaging, copywriting, and web work. The results were record-breaking sales across multiple retailers, including a 250% sales record for a new product, growing demand, expanded shelf space, and successful positioning for national growth.

Toft Dairy