Case Study: Dole Fresh Vegetables achieves a 38% sales lift with Elemeno Creative Services

Dole Fresh Vegetables boosts sales 38% with Elemeno Creative Services

Elemeno Creative Services partnered with Dole Fresh Vegetables to refresh its brand identity. As a leader in the fresh produce category, Dole faced the challenge of revitalizing its entire portfolio to enhance the shopping experience and stand out in a competitive market.

The solution implemented by Elemeno Creative Services included a comprehensive redesign of the brand identity, logo, packaging, and guidelines. This introduced vibrant color coding, appetizing photography, and a new brand architecture to simplify consumer decision-making. These efforts by Elemeno Creative Services led to a 38% sales lift without any marketing support, united the Dole brand globally, and resulted in record-breaking sales each year following the rebrand.

Dole Fresh Vegetables