Case Study: Havas achieves seamless attendee engagement with ELEKS smartwatch apps

Havas connects 47 smartwatches with Eleks to power a smarter event experience

Havas, a leading global advertising and communications group, sought an innovative way to enhance attendee engagement at a major industry summit. They partnered with ELEKS and used data science and application development services to create a personalized smartwatch experience that would promote Havas as a leading digital agency.

ELEKS implemented a server network to connect 47 smartwatches, enabling real-time communication and customized watch faces using social data. Their solution included an event app and used data science to facilitate networking among participants. This created a memorable digital experience for attendees, who actively shared their enjoyment on social media, successfully showcasing the value of wearables for Havas's brand promotion.

Havas