Case Study: Zaplify doubles activation rates with Eleken's UX overhaul

Zaplify doubles activation rates with Eleken

Zaplify, now known as AndSend, faced a significant challenge when it transitioned to a product-led growth model. Their platform had a confusing and clunky user experience, with poor navigation and high-friction workflows that prevented new users from successfully onboarding themselves and discovering the product's value without sales team assistance. They partnered with the UI/UX design agency Eleken to overhaul their UX and make it capable of selling the product on its own.

Eleken implemented a comprehensive UX redesign focused on the core user journey. The solution included a new AI-powered chat workspace, a streamlined "Actions" checklist to replace a complex campaign builder, "Playbooks" for scalable personalization, a focused lead discovery experience, and a completely rebuilt onboarding flow designed to build trust. This new UX directly led to a dramatic increase in activation rates, which rose from 20-25% to nearly 40%, allowing more users to reach their "aha" moment without needing extra support.

Zaplify