Case Study: TextMagic simplifies customer experience platform design with Eleken

Textmagic streamlines CX platform design in 3-month final phase with Eleken

TextMagic, a UK-based all-in-one text messaging service, sought to expand its product line without sacrificing its core strengths of simplicity and functionality. Their challenge was to design a new Marketing Suite that integrated SMS and email marketing campaigns with live chats, all while avoiding the complexity that often plagues growing SaaS platforms. They partnered with the UI/UX design vendor Eleken to achieve this.

Eleken designed a comprehensive customer experience platform that unified these new products—live chats, email campaigns, and SMS campaigns—with TextMagic's existing services. The solution featured an intuitive admin dashboard, a consistent configuration flow for campaigns, and a user-centered design process that leveraged TextMagic's existing design system. The result was a powerful but simple-to-use platform that improved team productivity and maintained the ease of use that customers valued, as reflected in their reviews. Eleken's flexible team extension model allowed them to efficiently adapt to the project's evolving scope throughout the engagement.

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