Case Study: Ricochet360 Shortens Learning Curve with Eleken’s UI/UX Redesign

Ricochet360 shortens onboarding from a month with Eleken

Ricochet360, a cloud phone system and CRM platform, faced a significant challenge with a steep learning curve for its users. This led to a lengthy onboarding process and a high risk of early customer churn. To address this, they partnered with the UI/UX design agency Eleken to revamp their product's user interface and make it more intuitive.

Eleken implemented a targeted redesign focused on simplifying user flows and improving clarity. Their solution included making small, immediate improvements like adding tooltips and standard data formats, as well as larger restructuring of screens and menus to reduce information overload. The renewed design from Eleken successfully shortened the learning curve for new customers, reducing the workload for Ricochet360's support team and preparing the company for successful scaling.

Ricochet360