Case Study: Refera streamlines dentist referrals with Eleken’s landing page and product redesign

Refera streamlines dentist referrals with Eleken in 3-day trial

Refera is a web platform designed to help dentists create and send digital referrals. Their challenge was that their landing page had an outdated UI that failed to convey the trust and confidence needed to convert potential users, who are medical professionals. They hired the UI/UX design agency Eleken to undertake a redesign.

Eleken updated the landing page's visuals, replacing flat illustrations with 3D imagery and real photos to build trust, and shifted the color palette to a more professional calm green. The client was so pleased with this work that they also tasked Eleken with a full product UI redesign. Eleken successfully updated the platform's interface for key sections like creating referrals and dashboards, improving usability and ensuring brand consistency. This successful collaboration became ongoing, with Eleken continuing to create various marketing materials for the client.

Refera