Case Study: RedOwl raises $1M with Eleken's UX design

RedOwl raises $1M with Eleken’s UX design

RedOwl, a fintech startup with an ambitious idea to reinvent corporate spending management, faced the challenge of having no product, brand identity, or defined UX. They needed to design a complex, AI-driven financial platform from the ground up to attract early-stage investment and navigate regulatory hurdles. They engaged the design vendor Eleken to help them create a solid concept and user experience.

Eleken designed the entire product experience, tackling specific user pain points with features like multi-card support, a dedicated subscriptions management tab, and an intuitive AI assistant for budget approvals. They also built a full design library and compliant KYC/KYB flows. Eleken's work was instrumental in helping RedOwl secure $1M in seed funding and gain global recognition, including selection for Mastercard’s Start Path Small Business Program.

RedOwl