Case Study: Precog turns complex data preparation into an intuitive product with Eleken

Precog launches Reform in 3 months with Eleken

Precog, a US-based software company, needed design expertise to bring their innovative data preparation product, Reform, to market. They had developed a complex technical solution but lacked the design resources to create an intuitive user interface for their one-of-a-kind product, which allows users to transfer data from any source without coding.

Eleken implemented an iterative design process, working closely with Precog's team to create a linear, column-based user flow inspired by Mac's Finder. This approach allowed users to perform all actions on a single screen. The resulting design provided an intuitive foundation for the market-ready product, which continues to succeed years later and serves as a basis for ongoing improvements.

Precog