Case Study: LogitudeWorld creates an intuitive white-label shipment tracking platform with Eleken

LogitudeWorld improves shipment tracking adoption with Eleken

LogitudeWorld, a freight forwarding SaaS platform, faced the challenge of designing a new, intuitive shipment tracking platform for a non-tech-savvy audience while also providing extensive white-label customization options for their own clients. They hired the UI/UX design firm Eleken to create this solution.

Eleken designed an operational dashboard to provide real-time shipment data, implementing best practices like reducing clicks, adding icon labels, and using tooltips to improve usability. They also created a managed white-label system that balanced customization with design integrity by using pre-defined, complementary color and font palettes. The vendor reported that most users adopted the new platform and were satisfied with their experience. Eleken continues to work with LogitudeWorld on implementation and a redesign of their main platform.

LogitudeWorld