Eleken
50 Case Studies
A Eleken Case Study
Gridle, a client experience platform built for small agencies and freelancers, faced the challenge of an outdated and complex user interface that hindered user experience. The platform needed a redesign to better support its vision of automating the entire client lifecycle management process. Eleken was hired to refresh the look and feel of the SaaS application and make it more valuable from a user experience standpoint.
Eleken conducted extensive data and user research to understand user needs, which were then translated into specific design requirements. They redesigned key areas including the onboarding process, dashboard, leads, customers, proposals, and invoices to make the platform more intuitive, professional, and efficient. The result was a modern and highly usable redesign that excited Gridle's users, who reported they couldn't wait to start using the new version.