Case Study: Bering Lab boosts retention and secures $2.3M with Eleken's UX design

Bering Lab boosts repurchase rate over 90% with Eleken

Bering Lab, a South Korean AI-powered legal translation SaaS platform, faced significant user experience challenges. Their product had a high 89% bounce rate and low retention, as its interface was too similar to free tools, making it difficult to justify its premium cost. They partnered with the design agency Eleken to address these issues and better differentiate their service in a crowded market.

Eleken redesigned the main translation interface to reduce friction and highlight premium features like Expert Translations. They also designed a new Smart Glossary and a Microsoft Word plugin from scratch to provide unique value and workflow integration. As a result of this collaboration, Bering Lab raised $2.3 million in pre-Series A funding and achieved a repurchase rate of over 90%.

Bering Lab