Case Study: Avid simplifies nonprofit fundraising with Eleken's AI-powered UX redesign

Avid builds AI fundraising playbook on 650M donor interactions with Eleken

Avid, an AI-powered fundraising tool for nonprofits, faced UX challenges as its platform expanded. Features became cluttered and users struggled to understand the product's capabilities. They partnered with the UI/UX design firm Eleken to design a new AI feature called Playbook, simplify the existing interface, and apply their new branding across the platform.

Eleken designed and implemented the new Playbook feature, which provided AI-generated recommendations to guide users. They also streamlined the core platform, notably reducing the sign-up process from four steps to two. The results were a more intuitive, modern, and brand-aligned product that made the platform easier to use and better equipped for strategic decision-making, leading to an ongoing partnership with Avid.

Avid