Case Study: Alture Funds launches a mature investor MVP in 2 months with Eleken

Alture Funds launches an investment MVP in 2 months with Eleken

Alture Funds, an investment platform, needed to reposition its product for a more mature, financially stable audience. Their existing platform's crypto-inspired, dark-themed design did not align with this new demographic's expectations for a trustworthy and clear interface. They engaged the UI/UX design agency Eleken to completely reimagine the user experience and visual design for both web and iOS platforms under a tight two-month deadline to build an MVP.

Eleken conducted a UX audit and implemented a new, calmer visual language with a light theme and a more refined color palette. They redesigned the complex onboarding process into a streamlined 4-step guided flow and created a consistent, professional UI across web and mobile. Eleken also delivered essential marketing assets, including a new website and logo. The result was a fully functional MVP that successfully launched on time, providing a tailored and trustworthy experience for its target audience.

Alture Funds