Case Study: Advan Research attracts new users with a redesign by Eleken

Advan Research completes redesign in 3 months with Eleken

Eleken worked with Advan Research, a provider of a geographic information system (GIS) called ReVeal, which analyzes foot traffic data for real estate. The challenge was that the product's user experience had become cluttered due to added features, and Advan needed to attract a new type of user—business owners and real estate developers—beyond their core audience of specialized investment analysts.

Eleken conducted a UX audit and competitor analysis before restructuring the application for two distinct user types. The solution included a simplified navigation for new users, an efficient system for custom reports for power users, and a new minimal visual style. The vendor completed the full redesign from audit to final UI kit in just three months, enabling Advan Research to begin implementation for attracting its new target audience.

Advan Research