Case Study: Atlanta Hawks create an immersive preview center experience with Electrosonic

Atlanta Hawks create a 2,500 sq. ft. interactive preview center with Electrosonic

The Atlanta Hawks faced the challenge of engaging sponsors, supporters, and the community to drive sales for their newly renovated arena. They needed a preview center that would build strong relationships and interest, requiring a dynamic, technology-driven experience to connect with a diverse audience. To realize this vision, Electrosonic partnered with Hornall Anderson to provide the audiovisual and interactive technology for the center's sales experience.

Electrosonic implemented a solution featuring a sensory interactive journey for guests. This included a laser projector for a curved screen, projection mapping for an architectural model, and interactive touchscreens in three themed suites. The technology created immersive experiences that made guests feel like part of the team's future, effectively supporting the sales process. The result was a highly effective preview center that reinforced the Atlanta Hawks brand and created powerful opportunities for positive sales connections ahead of the arena's opening.

Atlanta Hawks