Case Study: Amorepacific creates an immersive brand experience with Electrosonic

Amorepacific creates a 15,000 sq.ft. immersive StoryGarden with Electrosonic

Electrosonic partnered with Amorepacific to create an immersive brand experience at their StoryGarden in Osan, South Korea. The challenge was to transform a traditional factory tour into a multisensory, multimedia journey that reflected the cosmetics company's values, blending advanced technology with architecture and storytelling. This required complex audiovisual systems, including intricate projection solutions, that were also easy for guides to control during tours.

The solution involved Electrosonic designing and integrating sophisticated AV systems using partners like BrightSign, Christie, and 7th Sense. They implemented features such as a ten-projector 270-degree panoramic show and a blended projection on a three-dimensional flower sculpture. The result was an award-winning, immersive experience that successfully creates a powerful emotional connection between the Amorepacific brand and its visitors.

Amorepacific