Case Study: Botget accelerates SMB digital transformation in Latin America with ElectroNeek

Botget Identifying Opportunities for Digital Transformation in the Latin America Economy

The customer, Botget, is an RPA service provider targeting small and medium businesses in Latin America. Their challenge was overcoming market skepticism and the high cost barrier of traditional automation projects, which made it difficult to convince SMBs of the technology's value. They partnered with the vendor ElectroNeek to utilize their RPA-as-a-Service platform.

ElectroNeek's solution enabled Botget to offer affordable RPA through a SaaS model, bypassing licensing fees to reduce costs for end-users. To demonstrate value and build trust, Botget implemented a strategy of free trials, Proof of Concepts, and a 30-day money-back guarantee. This approach yielded significant results; Botget secured its first client within two months and had four clients across Latin America within just six months of operation, proving the viability of their service model in an underserved market.

Botget

Javier Villa

Chief Executive Officer & Co-founder