Case Study: Sunrise Plumbing reimagines its brand identity and website with Electric Pen

Sunrise Plumbing modernizes a 42-year brand with Electric Pen

Sunrise Plumbing, a commercial plumbing company with a long-standing reputation, faced a challenge after a change in ownership revealed it lacked a brand identity and a website. The new owners, who wanted to bring innovation to the traditional plumbing sector, partnered with the vendor Electric Pen to solve this problem.

Electric Pen developed a new brand messaging framework centered on the theme "Plumbing Brings Life" and created a distinct visual identity with a vibrant orange logo. They designed Sunrise Plumbing's first-ever website, using bold custom photography to showcase the company's work. The solution from Electric Pen gave the business a modern outlook and a human touch, energizing its presence in an industry that rarely communicates its expertise.

Sunrise Plumbing