Case Study: Microsoft doubles attendance for Aspire event with Electric Pen

Microsoft doubles attendance at Aspire event with Electric Pen

The customer Microsoft faced the challenge of increasing retention rates among recent engineering graduate hires through their Aspire onboarding program's Discover My Career event. They engaged the vendor Electric Pen to generate excitement and drive registrations for this event, which was typically difficult for its target audience to attend, through various marketing components.

Electric Pen implemented a creative solution that included a sizzle video, experiential marketing like a mobile ice cream vendor, SWAG, email design, and on-campus posters. This approach successfully doubled event attendance. A Microsoft representative praised Electric Pen for being collaborative and well-organized, with ideas that completely elevated the event, creating a lasting internal impact.

Microsoft