Case Study: Lincoln Miller builds a more approachable estate planning brand with Electric Pen

Lincoln Miller grows his Bainbridge practice with Electric Pen

The customer, Lincoln Miller, a sole legal practitioner, faced the challenge of rebranding his practice for a relocation and a strategic shift in focus to estate planning. He needed a new website to appeal to an older, more affluent clientele on Bainbridge Island and communicate a higher level of sophistication. The vendor Electric Pen provided website design and marketing services to solve this problem.

Electric Pen developed a solution that reframed the website's content around the human issues intersecting with legal and financial planning, creating an intuitive and inclusive flow of information. The site featured large-scale local photography to establish Lincoln as a local and approachable business, effectively communicating trust and expertise. This new brand identity successfully helped Lincoln Miller articulate his value to his new audience and grow his practice within the Bainbridge community.

Lincoln Miller