Case Study: Unplugged achieves a more professional, conversion-led brand and website with Electric Mustard

Unplugged streamlines booking journey with Electric Mustard

Unplugged, a brand offering tech-free retreats and mindfulness resources, approached vendor Electric Mustard with a challenge to enhance its branding and website. The client needed to resolve inconsistencies in its brand identity to appear more professional and trusted, while also creating a cleaner, more engaging website with an optimized booking journey to improve conversion rates.

Electric Mustard redesigned the logo for better recognition, introduced a warmer color palette and natural textures, and refined the typography to foster professionalism and approachability. They also collaborated with Easol to significantly improve the website's user experience by streamlining the booking process. The vendor's efforts resulted in a cohesive, classic brand identity and a more conversion-led website designed to make customers feel at ease.

Unplugged