Case Study: The Old Fire Station refreshes its brand identity with Electric Mustard

The Old Fire Station refreshes its brand for a 1200-capacity venue with Electric Mustard

The Old Fire Station, a nightclub and live music venue in Bournemouth, required a contemporary brand identity refresh to ensure its longevity and appeal to its audience. The challenge for Electric Mustard was to modernize the established brand while retaining its core elements, creating adaptable logos and maintaining visual consistency across all applications.

Electric Mustard developed a new visual identity inspired by the venue's history as a fire station, incorporating bold patterns, flame imagery, and a diamond motif. This cohesive system was applied across print and merchandise. The result was a timeless, modern yet classic brand identity that strengthened the venue's visual impact and recognizability.

The Old Fire Station