Case Study: Rebel Book Club builds a bold new brand and website with Electric Mustard

Rebel Book Club refreshes its brand and website with Electric Mustard, featuring a library of past books

Rebel Book Club, a community for non-fiction book lovers, needed a new brand identity that better reflected its modern and rebellious spirit, as its original branding was falling short. They hired Electric Mustard to develop a new visual identity and design a website that could clearly showcase the club's philosophy, value proposition, and tiered pricing system.

Electric Mustard created a unique brand identity featuring a custom brush-style typeface, a bold condensed font, and a distinctive neon blue color. They designed a user-friendly website that was easy to maintain and featured a library of past books. The solution successfully modernized the brand while ensuring it remained recognizable to its existing community, though no specific measurable results were provided in the case study text.

Rebel Book Club