Case Study: Nervous Records achieves bold signature album artwork with Electric Mustard

Nervous Records launches signature album artwork with Electric Mustard in 1991-inspired style

Nervous Records, a prominent American record label, approached Electric Mustard to create a bold, unified visual identity for Oscar G's "Beep My Boom" album. The challenge was to brand the Miami-based DJ's diverse musical style, which ranges from heavy basslines to soulful tunes, in a way that reflected his roots and set the perfect atmosphere for his upcoming release.

Electric Mustard developed a solution centered on a clean illustration of Oscar G's face, his iconic glasses, and a "Made in Miami" hat, with radiating lines symbolizing music waves. They used a monochromatic color scheme to create a bold, cohesive look and extended this aesthetic to the physical CD packaging, incorporating iconic Miami photography. The vendor's design successfully created a recognisable identity that highlighted Oscar G's persona and complemented his music.

Nervous Records