Case Study: Fields of Fantasy brings an immersive festival brand to life with Electric Mustard

Fields of Fantasy launches an immersive festival brand with Electric Mustard

Fields of Fantasy, a new immersive camping festival near Bristol, approached the creative agency Electric Mustard with a challenge. They needed to bring their brand name to life through alluring branding that would sell the magical festival experience and cultivate curiosity without being distracting.

Electric Mustard developed an enchanting narrative by collaborating with an illustrator to create a rustic, storybook aesthetic inspired by fantasy tales. The solution included bespoke illustrations and a custom-coded animated website loader that featured trees parting to reveal the site, creating a gateway into the festival's fantastical world. This cohesive branding successfully established an intriguing and recognizable identity for the new festival.

Fields of Fantasy