Case Study: Drumcode achieves a seamless digital music experience with Electric Mustard

Drumcode migrates 600 releases and 400 radio shows with Electric Mustard

Drumcode, a globally renowned techno music label, approached vendor Electric Mustard to create a slick digital experience that mirrored its prestigious brand. The challenge was to build a website that prioritized design and functionality, showcasing key areas like events, releases, and merchandise, while also making it easy for the Drumcode team to update content in-house efficiently.

Electric Mustard developed a comprehensive solution that included migrating over 600 releases and 400 radio shows using custom data scrapers. They integrated a custom API with Mixcloud for automatic radio show updates and built a fully customizable events system to drive ticket sales. The result was an operationally efficient and immersive website featuring micro-interactions and a congruent design extended to their Shopify store, ensuring a seamless and memorable experience for users and the internal team alike.

Drumcode