Case Study: Barone Defense Firm achieves 900% increase in organic leads with Electric Lemonade

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Preview of the Barone Defense Firm Case Study

Barone Defense Firm grows organic leads 900% with Electric Lemonade

The Barone Defense Firm, a renowned criminal defense law practice in Michigan, approached vendor Electric Lemonade with the challenge of generating more paying clients through Google search. Their previous attempts at online marketing had failed to produce a favorable return on investment, and they needed help achieving a higher number of organic leads.

Electric Lemonade implemented a comprehensive organic search engine optimization solution, which involved completely rebuilding the firm's website and developing authoritative foundational content, infographics, videos, and podcasts. This strategy resulted in a remarkable 900% increase in inbound organic leads from Google, generating six figures in new revenue year over year and significantly increasing visitor engagement.


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