Case Study: Sole Classics upgrades Shopify UX and retention with Electric Eye Agency

Sole Classics upgrades Shopify before BFCM 2023 with Electric Eye Agency

Sole Classics, a sneaker boutique established in 2006, was facing declining web store performance due to an outdated theme that was not compatible with Shopify Online Store 2.0. The company was initially underserved by its aging online presence, which prompted them to seek a solution. They partnered with the vendor, Electric Eye Agency, for a redesign and development project.

Electric Eye Agency implemented a new, Shopify Online Store 2.0 compatible theme, focusing on restructuring the site navigation for a more intuitive user experience. The vendor also overhauled the brand's email marketing automations using Klaviyo to optimize customer retention. This comprehensive solution was completed on time and within budget ahead of the 2023 BFCM shopping period.

Sole Classics