Case Study: Rancho Gordo achieves a better Shopify shopping experience with Electric Eye Agency

Rancho Gordo modernizes its Shopify experience with Electric Eye Agency after years of WordPress content migration

Rancho Gordo, a specialty producer of heirloom beans, had a successful but outdated website that created a disjointed customer experience. Electric Eye Agency identified an opportunity to improve the site's design and user experience to help customers find products faster and potentially increase conversions.

Electric Eye Agency revamped the website's design and navigation, drawing inspiration from the brand's packaging. A key part of their solution was migrating years of blog content from a separate WordPress site to the Shopify store to unify the experience and improve SEO. The fresh design and UX updates were focused on increasing average order value and conversion rate for future growth.

Rancho Gordo